Four Fundamental Things to Know About SEO
“Search Engine Optimization”: One of the proverbial keys to marketing strategy, so they say, but what is it? How much does it really matter? How do you perfect it? If you want to get noticed on search engines and increase your web traffic, SEO matters a great deal, and if you’ve been doing other things right like creating good content and maintaining an active social media presence, you’re already partway there! SEO essentially means developing a webpage so that it makes a decent ranking in internet user’s web searches on sites like Bing, Yahoo! or Google. Whether your a smalltime blogger or a growing business, you should probably know these basics about SEO.
Metadata: Nail the Titles and Descriptions
When choosing what to write into your webpage’s meta, come up with a title that would be attractive to people looking for the content you have. Make it short and sweet, but precise enough that it’s clear what the page is about so that it will appear when curious internet surfers search for those terms. The description should contain a good mix of unique words that are not repeated in the title. In a sentence or two, it ought to give a good explaination of what the site is about. While scrolling through search results, that might be the deciding factor in what makes someone click your link and not another.
Don’t Stress About the Keywords
The algorithm Google uses for searches doesn’t put much of an emphasis on SEO keywords anymore. Of course, you should still pick a few important ones anyways, because there’s no way you’re too lazy to spend five seconds doing so. Remember that tagging random, popular keywords isn’t going to help you, because you’re just upping the vast number of more-relevant web pages with the same keywords that you have to compete with. So unless you have a breaking TMZ article, delete “Kanye” from your keyword box and put some words that are fairly unique and highly relevant to your page.
Have Excellent Content
Ok, that may seem obvious, but it is important to remember that no amount of SEO perfection will put a website with terrible content anywhere meaningful on a web search. If your website doesn’t actually answer what people are searching for, looks like it was developed twenty years ago, or contains as many grammatical errors as a scam email from a Nigerian prince, you need start creating real, useful content. Google became the search engine titan that it is today because it so seamlessly points people towards what they are looking for. You aren’t going to trick it into leading people to a useless website. Posting content regularly will help you out as well.
Tip: Also make sure your content can be quickly accessed as well. Higher page speed means users can get to what they’re looking for promptly, and that will help your SEO. Google actually has a tool to analyze page speed for you and give suggestions for improvement.
Mobile-Friendliness is Next to Godliness
Back in 2015 Google began giving points to mobile-friendly websites in their search rankings. This was in response to the fact that the number of global internet users on mobile devices actually surpassed the number of users on desktops. Smartphones are everywhere now, and they’re the most immediate, efficient way for anyone who is not right in front of a computer to look up a question or find a specific business. Having an app is a transformative tool for many businesses, but that’s not the same as having a mobile-friendly website. Just making sure your page has a clean, intuitive mobile configuration will score you some serious SEO points, and it will definitely see more traffic. Not having a mobile-friendly site instantly turns away visitors who are using a tablet or smartphone (which is just about everyone in this day and age).
Those are just a few (very brief) tips on good SEO. You can find piles of additional information about the topic in a few seconds with a search engine, but if you need professional help, search no more! Shiring Design specializes in online marketing and content management.