Shiring Design | Blog
Shiring Design is a marketing and design company that specializes in corporate identities, websites and business collateral.
Web Design, Graphic Design, Collateral Development, Digital Marketing, Online Marketing, Event Planning, Content Management, Design, Collateral
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Shiring Design

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Jun 25 2016

Four Fundamental Things to Know About SEO

"Search Engine Optimization": One of the proverbial keys to marketing strategy, so they say, but what is it? How much does it really matter? How do you perfect it? If you want to get noticed on search engines and increase your web traffic, SEO matters a great deal, and if you've been doing other things right like creating good content and maintaining an active social media presence, you're already partway there! SEO essentially means developing a webpage so that it makes a decent ranking in internet user's web searches on...

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Jun 15 2016

Five Tips On Using Social Media

I've already mentioned the importance of social media several times in previous blog posts. Here are a few basic pieces of advice that could help your business use it best!   1. Understand the medium There are a lot of different social media platforms out there these days, but assuming the way you use one applies to all the others would be a mistake. Even if you're posting the same link or photo to various social media, it's best to tailor what you say and how you say it for each site, while still getting...

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Jun 10 2016

CRM: It’s not just your dad’s rolodex

CRM (Customer Relations Management) systems are vital for companies who need to record, organize and analyze their relationships with customers. In the digital age, CRM software has become the most efficient way of managing that type of data and putting it to good use. These software systems organize customer information and interactions into a database, and can even automate various marketing, sales and contact procedures. Here are a few basics to know about CRM:   1. Meaningful Contacts, Leads and Customers Although the software generally costs a monthly fee, the point of having CRM...

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Jun 06 2016

What Millennials Want (hint: Stop using that word)

As a "Millennial", it pains me to even use that word non-sarcastically. To me, categorizing generations has always been a trend that reeks of pseudo-science pushed by an excessive pile of catchy articles and entertaining news reports. Generation labelling is based on the idea that we can make roughly accurate generalizations about a billion or so people in the world based on which arbitrary time frame they were born in, rather than what country they grew up in, what socio-economic status they have, or what religion they were raised with—all of which influence a person's behavior...

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Jun 02 2016

Why Your Business Needs a Blog

If you still think blogging is just for narcissistic teens and globetrotting photographers, you're horribly mistaken. Blogging is a key way to maintain an active presence on the internet, and these days having a regularly updated blog is invaluable for almost any business—large or small. Here's just a few reasons why:   A blog helps build your brand Of course everyone can read a little about a business on the website's About page, but if you really want to show people who you are and what you know, regular blog posts tell a...

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