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Shiring Design is a marketing and design company that specializes in corporate identities, websites and business collateral.
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Millennial

Millenials
Jun 06 2016

What Millennials Want (hint: Stop using that word)

As a "Millennial", it pains me to even use that word non-sarcastically. To me, categorizing generations has always been a trend that reeks of pseudo-science pushed by an excessive pile of catchy articles and entertaining news reports. Generation labelling is based on the idea that we can make roughly accurate generalizations about a billion or so people in the world based on which arbitrary time frame they were born in, rather than what country they grew up in, what socio-economic status they have, or what religion they were raised with—all of which influence a person's behavior...

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